Wanna generate more profits: Golden Rules for selecting the keywords

Does your site drive huge traffic but not profits, you need to think upon the keywords selected to optimize your site. A keyword is a search term a visitor uses to reach your site. The keyword you use on your site should be targeted keyword and relevant to your business and the content of your site.

Rule 1: Select targeted keywords
The keywords you select should be relevant to your business and your site should talk about that. If your business deals with spare auto parts, there is no point in optimizing the site on “automobiles” because when a visitor will search for automobiles he will come to your site and not find what he was searching for. Frustrating a visitor is the last thing you want to do.

Rule 2: Select keywords on the basis of geographical location of business (reach of business).
For instance if your business deals with shoes selling of all leading brands, but the reach of your business is across India. You feel that as your site talks about selling shoes, you decide to optimize the site. If you select the keyword “branded shoes shop”, you will get huge traffic, but there are very few chances that traffic will generate profit for you. This is because your business is only in India but the visitors can be from across the globe. So your choice of keywords should be “branded shoe shop in India”.

Rule 3: Avoid generalized keywords.
Keywords should not be too generalized. Broad keywords bring a lot of irrelevant traffic to your site. And especially if you are using pay-per-click marketing, broad keywords can cost you a lot without generating much ROI.

For instance, if you have a shop dealing with cake icing and decoration, there is no sense it optimizing your site on the keyword cakes. You should instead use the term like “cake icing”.

Rule 4: Don’t use too specific terms.
Now you must be wondering that this point conflicts with the above point. Its not so. Imagine that you avoid the general terms and use such specific keywords that are not even searched for. You should look at the search count for that keyword. If the search count is 0 then no point in optimizing for that keyword.

Rule 5: Keyword phrase is better than a word.
A keyword phrase is always beneficial and easy to get ranking on search engines than a single word. For instance, if you have a hotel in California, then you should optimize on “hotel in California” rather than on “hotel”.

Some tools:

There are some good tools than will help you to select the keywords:
Overture tool (http://inventory.overture.com/d/searchinventory/suggestion)
Wordtracker tool [recommended](http://our.affiliatetracking.net/wordtracker/a/12246)
Google Sandbox Tool(https://adwords.google.com/select/main?cmd=KeywordSandbox)